Market snapshot – demand & trade activity
Growing global & regional dried-fruit market. The global dried fruits market is expanding (global market forecasts show mid-single to high single-digit CAGR), which supports higher trade flows of cranberries, blackberries and other value-added fruits into SEA.
E-commerce & snacks channel growth in SEA (including Vietnam). Snack and dried-fruit segments are among the largest online snack categories in SEA; market briefs indicate dried snacks/nuts account for a major share of online snack sales and Vietnam is a leading market for dried fruit sales online (cited regional snack outlooks). This channel is a direct growth engine for imported berries in consumer pack formats.
ASEAN Freeze-Dried Fruits Market Forecast
The ASEAN freeze-dried fruit segment (which includes berries) is projected to grow from USD 252.7 million in 2025 to USD 688.2 million by 2035, at a CAGR of 10.5%.
Fruits / berries in freeze-dried form are attractive for preserved flavor, nutrition retention, color; they are increasingly used in snacking, breakfast/granola, functional foods.
Asia Pacific Dried Berries Market
‒ According to PersistenceMarketResearch / other sources, dried berries (blueberries, raspberries, etc.) are gaining traction in Asia Pacific markets driven by health & wellness, urbanization, western dietary influence, and growth of e-commerce platforms.
‒ IndexBox also reports projections for raspberries & blackberries (together with blueberries) in Asia Pacific to reach 4,000 tons and ~USD 41 million by 2035. That includes only raspberries & blackberries, not all berries.
Demand drivers specific to berries
Health & functional positioning. Cranberries sell well as a functional fruit (antioxidants, urinary health marketing) and as inclusion in premium products (muesli, trail mixes, bakery). Blackberries are used for premium snacking, baking, and frozen/dried ingredient supply to food processors. Blueberries and raspberries are strongly associated with antioxidants, vitamins and “superfruit” positioning. They all fit the “healthier snacking / premium ingredient” trend in SEA.
Ingredient & manufacturing demand. Growth in bakery, confectionery, cereal, and dairy-alternative products in Vietnam drives B2B demand for dried berries as ingredients (inclusions, fruit pieces, concentrates).
(Sources: Compiled from various trade reports and market data)
